Marketing for Hospitality and Tourism By : Philip Kotler
Book Excerpt :
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
"This book is available for download in a number of formats - including epub, pdf, azw, mobi and more. You can also read the full text online using our Ereader."
#favoritebooks #booksonbooks #idratherbereading, #abonnementkindle #kindlefire #kindlereads, #booklovers #booksworm #bookworld #bestsellerbooks
0 komentar:
Posting Komentar